Hi & hello!
I´m Jessi, senior art director, visual & UX/UI designer, disco dancer, based in Berlin, fired up for branding at all levels.

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Clients & collaborations, over 20 years

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projects

About

Berlin‑based Art Director and Designer with over 15 years’ experience in spatial, UX and brand communication design. Diploma in scenography and communication design, MA in Leadership in Digital Communication.

Certified in UX, agile methods and product ownership. Whether digital or spatial, designing along the user and customer journey for institutions, NGOs and visionary brands who believe design can shift perspectives and making complexity feel effortless.

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Index A–Z

CV

Jessica Kleffner reading a newspaper in a red reading nook between bookshelves

Senior Art Director & Designer, XD/UX Designer, Illustrator · Berlin

Experience

  1. since 2008
    Founder & Creative LeadOwn design studio, Berlin

    Branding, corporate design, exhibition design and spatial communication for clients, organisations and agencies such as MetaDesign, Graft Brandlabs, Dan Pearlman, HiReS!, Brandunion and weetu, with partners in Berlin, Chicago and New York. Design systems, brand experiences and guidelines.

  2. 2012–2014
    Senior Art Director Digital Communication (freelance)BMW & MINI.digital, BMW Group, Munich

    Member of the UX/UI lead design team for the global website master. Design guidelines and systems, leading and mentoring web design teams in an agile (Scrum) setup.

  3. 2005–2008
    Art Director Spatial Communication / Media & Graphic DesignUniplan Live Communication, Cologne

    Exhibition design, 2D branding and signage for trade fair stands, art exhibitions and events. Concepts together with copywriters and architects, final artwork and pitch presentations.

Education

  1. 2013
    MA Leadership in Digital CommunicationBerlin University of the Arts UdK / University of St. Gallen HSG
  2. Diploma
    Scenography & Visual CommunicationKarlsruhe University of Arts and Design HfG

Further education

  1. 2024
    UX, agile methods & project management
    • Certified Professional for Usability & UX, UXQB CPUX-F
    • EXIN Agile Scrum Master & Product Owner
    • Project Management (GPM), PM-ZERT ICB4
    • Hybrid project management, agile methods

Focus

Brand strategy & identity · Graphic design & illustration · UX & usability, prototyping & research · Design systems & guidelines · Exhibition design, spatial communication & signage

Tools & methods

Design thinking · Customer journey mapping · Scrum & agile · Figma · Adobe Creative Suite · SketchUp · Miro · AI tools

Languages

German (native) · English (fluent) · French (basic)

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